
Electrolux was founded in Stockholm in 1919 and has grown into one of the world's largest appliance manufacturers, selling over 60 million products annually across 120 markets. The Scandinavian heritage shapes everything: clean design, quiet operation, energy efficiency, and a belief that great appliances should simplify life rather than complicate it. Electrolux acquired AEG in 1994, and both brands now operate under the Electrolux Group umbrella.
Electrolux is known for its thoughtful, human-centred approach to kitchen technology. The flagship 900 Series (branded as 9000 in some markets) features SteamBake for superior bread and pastry results, SenseFry for intelligent hob temperature control, and MealAssist — an AI-powered cooking assistant that suggests optimal settings. The design language is restrained and elegant, with dark stainless steel and MattBlack finishes that suit contemporary Irish kitchens.
For Irish homeowners, Electrolux offers a compelling combination of Scandinavian quality, advanced technology, and accessible pricing. It's a brand that delivers genuine innovation — steam cooking, AI assistance, precision induction — without the premium pricing of some German competitors. The energy efficiency credentials are also particularly strong, reflecting Sweden's leadership in sustainable manufacturing.
Savvy Kitchens stocks the full Electrolux built-in range, from entry-level ovens through to the flagship 9000 Series. We specify Electrolux for clients who value quiet, efficient, beautifully designed appliances that don't demand attention. Visit our Thurles showroom to compare Electrolux with AEG and NEFF in person.
Founded
1919
Origin
Sweden
Specialism
Built-in kitchen appliances

Electrolux
Multifunction.
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Electrolux
Pyrolytic / SteamBake.
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Electrolux
Pyrolytic / AirFry.
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Electrolux
Steam / Combi.
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Electrolux
MealAssist, AI TasteAssist.
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Electrolux
6000 / 7000 / 9000 series.
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Electrolux
Compact under-counter.
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Electrolux
Built-in freezer.
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Electrolux
Combined fridge-freezer.
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Electrolux
Entry-level wine storage.
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Electrolux
Premium wine storage.
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Electrolux
Full height wine cooler/cellar.
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Electrolux offers a quieter, more understated alternative to some of the more assertive German brands. For clients who value Scandinavian design principles — simplicity, efficiency, and a lack of unnecessary complexity — Electrolux is a natural fit. Our showroom displays allow you to compare Electrolux directly with AEG and NEFF to see which aesthetic and feature set suits your kitchen.
The Electrolux 9000 Series with MealAssist AI brings genuinely useful intelligence to oven cooking — it suggests settings, adapts to your preferences, and takes the guesswork out of unfamiliar recipes. We demonstrate this in our showroom and help you decide whether this level of technology adds value for your household.
As with all our brands, we handle the full specification and installation process — from selecting the right model and finish, through to cabinetry integration, electrical connection, and commissioning.
Common questions about the Electrolux range from Irish homeowners planning their kitchen.
Visit our showroom or request a quote — we'll guide you through the right Electrolux specification for your kitchen.